IFA 2025: What to Expect From LG, Samsung, Sony, Hisense, Acer And More

At IFA 2025 in Berlin, attendees can expect a showcase of innovation across leading brands in home appliances, consumer electronics, and smart technology. This year’s edition of the iconic event will be the first one to feature the IFA Innovation Awards, which will definitely bring lots of more interesting products to the public eye (don’t forget to check our Ubergizmo’s Best of IFA 2024 to see what we loved the most from last year’s conference).

This year’s IFA will feature AI-driven appliances, next-generation TVs, stylish kitchen and laundry solutions, and several eagerly anticipated product launches and rumored unveilings, with major brands like LG, Samsung, Sony, Hisense, Acer, Bosch, Philips, and Lenovo all represented.

LG: AI-Powered Appliances and Smart Cleaning

LG is headlining with its “AI Appliances Orchestra” theme, presenting a comprehensive vision of a synchronized, intelligent home. The company’s IFA booth will display their latest AI-powered appliances, including advances in the ThinQ ON home hub, which integrates seamlessly with LG’s evolving AI ecosystem for a hyper-personalized smart home experience.

Among LG’s highlights is a new suite of vacuum cleaners designed for European consumers, including a robot vacuum with a steam mop, a built-in robot vacuum station that fits under the kitchen sink, and innovative stick and wet-dry vacuums enhanced with on-device AI for precise cleaning and smarter navigation.

Expect features like steam sterilization, smart carpet recognition, and allergy-reducing filtration. LG will also showcase AI-driven laundry solutions and other domestic innovations focused on convenience and energy efficiency.

Samsung: A Vision for the AI Home

Samsung’s presence is massive, with special emphasis on the company’s 40 years in home appliance innovation. At IFA, visitors will find a broad array of products unified under the SmartThings ecosystem, promoting AI-powered living across TVs, appliances, mobile, and more. Samsung is set to unveil new premium built-in kitchen appliances—including the Extractor Induction Hob and Bespoke AI Dishwasher—blending sleek, minimalist design with energy efficiency and AI-driven features for the European market.

The new Bespoke AI Washer, which boasts energy consumption 65% below the minimum for Class A rating, and the second-generation AI Laundry Combo will also be launched. Rumors also suggest unseen smart displays and possible AI-infused smartphones or TV models might be teased, continuing Samsung’s strategic focus on AI integration throughout its product lines.

Sony: Camera Innovations and AI Features (rumor Roundup)

Sony’s IFA buzz centers on camera innovation—especially the much-anticipated Sony A7 V, which rumors suggest will feature a new 44MP full-frame sensor, 4K/120fps video capability, and advanced burst rates. AI-powered photography and content creation tools are expected to be a major theme, with Sony likely doubling down on vlogging and creator-focused devices.

Further, speculation surrounds upgrades to their TV line-up and possibly new audio gear, in line with ongoing industry chatter about expanded spatial audio and ergonomic wearable tech. As always with Sony, announcements are tightly held until showtime—attendees should look for surprises in imaging and entertainment hardware.

Hisense: Next-Gen Displays and Smart Home Integration

Hisense returns to IFA addressing next-generation visual experiences, with a focus on MicroLED and MiniLED TVs featuring AI-powered picture enhancement. Their showcase is expected to feature upgraded RGB MiniLED hardware and AI-driven smart home systems. As one of the world’s leading TV shippers, Hisense is also rumored to introduce larger-format displays optimized for gaming and sports, as well as expanded home appliance connectivity.

Acer: Computing, Gaming, and Sustainability

Acer is the largest computing exhibitor this year, hosting a keynote (“#nextatacer”) focusing on advances in AI-powered laptops, monitors, and gaming gear. Sustainability and eco-friendly design are consistent themes.

Rumors for IFA 2025 include new ultra-light laptops for business and creative pros, and updates to Acer’s gaming handheld portfolio. Although product details are under wraps, expect strong emphasis on performance, battery life, and green materials.

Bosch, Philips, and German Appliances: Smart, Sustainable Living

German engineering will be on full display with brands like Bosch and Philips showcasing connected appliances tailored for real-life challenges. Bosch brings the “Power House” concept to IFA, focusing on solutions for laundry, healthy cooking, and connected home technology. New smart ovens, dishwashers, venting cooktops, and AI-enhanced food recognition will be presented.

Bosch will also highlight integration with Matter, the smart home standard, for interoperable and future-ready devices.

Philips traditionally showcases appliances and personal care one-offs; while their home appliances division has changed in recent years, expect a continued push on air fryers, electric shavers, and health-focused products tailored to the modern European household.

Lenovo: Gaming and Innovation Event (Rumors)

At IFA, Lenovo will host its Innovation World 25 event in Berlin on September 5. All eyes will be on the rumored launch of the Lenovo Legion Go 2 handheld gaming device, which is expected to feature the latest AMD Ryzen Z2 Extreme chip and upgraded specifications, including a larger battery and an OLED display.

IFA 2025 promises to be a landmark trade fair where established brands and innovators converge—with official launches, surprise product reveals, and a full spectrum of smart living solutions ready for curious crowds and industry insiders alike. We are excited to cover all the novelties for you, so, stay tuned!